Change Management Initiative

Customer Go-Live Communications

A proactive, multi-touch communication plan to ensure a smooth and positive transition for our customers to the new unified platform.

Objectives

Inform customers about the upcoming platform change and its benefits.

Set clear expectations for the transition timeline and process.

Minimize disruption and provide easy access to support resources.

Generate excitement and drive early adoption.

Communication Assets

The key materials we are using to engage our customers.

Email Announcement Series

A 3-part email series to announce the transition, provide key dates, and offer support resources.

In-App Notifications

Targeted pop-ups and banners within legacy systems to guide users to the new platform.

Platform Demo Video

A short, engaging video showcasing the key benefits and features of the new system.

Communication Timeline

Our schedule of touchpoints leading up to and following the go-live date.

60 Days Out

Initial announcement email sent to all customer contacts.

30 Days Out

Follow-up email with detailed timeline and link to FAQ page.

7 Days Out

Final reminder email and in-app notifications activated.

Go-Live Day

Welcome email sent with direct link to the new platform.

7 Days Post

Post-launch check-in and feedback request email.

Access the comprehensive communication plan document, including email templates, talking points, and the full content calendar.